Case studies published by harvard business school and the stanford graduate school of business trace nike s journey as one of the first companies faced with issues in its global supply chain to one that now actively pursues sustainable innovation as part of the companys longterm growth. Endoflife products management in a closedloop supply chain. Economic order quantity model eoq and the supply chain operations reference model scor are used to fostering operational efficiency. Today, pvc has been eliminated from all but a few products. Then, they started regular factory audits and publishing detailed factory info. Nke is making some big changes to how it manages its supply chain. Oct 17, 2019 nikes supply chain sources most of its raw materials in the manufacturing host country by independent contractors. This is something they need to do, as they have a large distribution and complex supply chain.
Managing ethical missteps sweatshops to leadership in. Nike supply chain collaborative iis mm ugm ap 6b an implementation of information system in supply chain management super chain workgroup. Nov, 20 canada goose case study dylan mccue ashton ratcliffe 1 introductionexecutive summary. The dabbawalas constitute a lunchbox delivery and return system that. Management and social performance in the nike supply chain. A case study is a written or recorded, detailed analysis of some targeted management issues, for the purpose of noting success or failure to used as a benchmark for education, research, andor planning. Nike and adidas are two global companies try to improve their competitive advantage through strategically managing and utilizing their supply chain. Master thesis emin berzah eindhoven university of technology.
Nikes supply chain sources most of its raw materials in the manufacturing host country by independent contractors. Nike supply chain founded in 1957 by philip knight knight, nike manufactures high quality athletic shoes for a variety of sports including baseball, athletics, golf, tennis, volleyball and wrestling. Corporate strategy supply chain management dell case study. Start writing about nike supply chain case study with this example essay. Nikes evolving supply chain clelia peters mba 09 these days, your new sneakers are far more likely to have spent more time traveling than you have. Nike supply chain essay example topics, sample papers. Nike supply chain, and successfully tested with a case study within nike emea. Case studies published by harvard business school and the stanford graduate school of business trace nikes journey as one of the first companies faced with issues in its global supply chain to one that now actively pursues sustainable innovation as part of the companys longterm growth. Indeed, sustainable supply chain management can be a strong driver of value and success for business as much as for society. Stanford initiative for the study of supply chain responsibility sisscr integration, incentives and innovation nikes strategy to improve social and environmental conditions in its global supply chain angharad porteous and sonali rammohan 19th november 20. Apr 30, 2014 harvard and stanford examine nike, inc.
Smart lessons on designing enterprise level interventions promoting productivity and working conditions in smes nike lean supplier capability program 1. Nike has long partnered with multistakeholder and external organizations such as the fair labor association, sustainable apparel coalition, the international labour organizations better work programme, and the better cotton initiative to address labor risks in our supply chain. Integration, incentives and innovation nikes strategy to. The idea, born as a result of a paper written by knight.
Supply chain management scm case studies case study pdf. A case study for what omnichannel retail should look. Introduction supply management is a complex function thats critical to business success, responsible for delivering efficient costs, high quality, fast delivery and continuous innovation throughout companies entire supply chains. All product development factory contracting and marketing activities were carried out at the company. The case of victorias secret by sumit kumar submitted to the engineering systems division in partial fulfillment of the requirements for the degree of master of engineering in logistics at the massachusetts institute of technology, june 2004. The case study of nike, inc is critical to understand the serious and major transformation a corporation underwent to sustainability and a circular economy, focusing on restoring waste to be put. Nike manufacturing and supply chain strategies market realist.
Nike has evolved from an organization that manufactures for professional athletes to a company that is manufacturing for all ages, demographics and fashion inclined too through technological innovations. This report is a part of mits supply chain 2020 sc2020 research project focusing on toyotas production system and supply chain. A case study for what omnichannel retail should look like. With all thats going on today around csr and supply chain management, it fitting that we talk about one of the biggest media blow ups around. Managing ethical missteps sweatshops to leadership in employment practices introduction phil knight and his university of oregon track coach bill bowerman founded blue ribbon sports, later renamed nike, in 1964.
On top of that, media images of children sewing nike soccer balls and running shoes sent social activists, academics and journalists into a costly antinike campaign. Pdf the case study of nike, inc is critical to understand the serious and. Nike s strategy to improve conditions in its global supply chain a case study. Nike is using a new system to measure the sustainability performance of more than 800 factories. This case study highlights the failure and subsequent success of erp implementation in nikes supply chain project. Doc global supply chain management case study nike. Download a supply chain management case study in pdf format. Corporate strategy supply chain management dell case study free download as powerpoint presentation. Ardhi puji hariadi aswin budi pratomo danny dharmawan kosasih erry sunarli gede arya wiguna hari tarigan muhammad ahsin rogayya yuri pramono yudho 2.
Nike s approach to managing supplier responsibility has greatly. This case takes place in july of 2008, and regards two opportunities available to canada goose a luxury jacket company based in ontario. These will be based on intellectual capitalbrands, technology, new product development, new channel strategieswith operations activities largely outsourced. Stanford initiative for the study of supply chain responsibility sisscr. Nikes strategy to improve conditions in its global supply. Sep 15, 2017 nike case study ppt from failure to success 1. Hamza amjad daniel arcaro alex quintana brett reardon samir reddy. Nikes erp implementation saga management case studies. In, harvard business school added the case study the. Shortly after this, nike began the creation of the fair labor association to help improve their operations. All product development factory contracting and marketing activities were carried out at the companys headquarters in beaverton.
Every day, each of us comes in contact with a multitude of products that have been produced outside the united states. I think to improve somewhat fragmented and failing demand forecasting and order activities in nike. Stanford initiative for the study of supply chain responsibility sisscr integration, incentives and innovation nike s strategy to improve social and environmental conditions in its global supply chain. Nike took responsibility for the monitoring of the operations within every link of their supply chain. By spreading good business practices around the globe, it has enormous potential to contribute to. To experience the emotion of competition, winning and crushing competitors. The importance of innovative supply chain management has been highlighted by scholars and researchers for successful management of businesses in the 21 st century. Most of the successful businesses worldwide have improved their growth rates only by adopting innovative supply. Smart lessons on designing enterprise level interventions. As part of its sustainability report released thursday, the retailer said it plans to launch a new manufacturing index in 2012 that will place factories sustainable practices on equal footing with the traditional supply chain measures of quality, cost and delivery.
Nikes strategy to improve conditions in its global supply chain a. Factories need to meet the requirements of the code of conduct to be part of nike s sc nike uses different logistic service providers, who are key for the success of nike s supply chain nike is focusing on the use of cleaner transportation methods transportation routes to and. A case study on mumbai dabbawala submitted in partial fulfillment of the requirements for the award of the degree of bachelor of business. Nike statement on forced labor, human trafficking and modern. The major way we see supply chain management meeting future needs is through virtual organizations. The company has been offered longterm contracts by two distinct national retailers of highend clothing. Nike leaders realized they were facing a supply chain crisis. Nike supply chain collaborative iis mm ugm ap 6b an implementation of information system in company overview nike, the worlds. Nike manufacturing and supply chain strategies market.
Nikes strategy to improve conditions in its global supply chain a case study. The systems of erp are information system backbones and they reach within every business areas and supply chain to enhance its values. The guardian sustainable business sustainability case. Engage your students during remote learning with video readalouds.